E-mails that Work
Small Business Marketing Tip
Get the Word Out
Make your email work for you. Keeping customers informed is very important. Direct mail by traditional US Mail delivery can be expensive. When you send out a piece of mail you may want to follow up with any email to reinforce your messages. Now when you want to make your emials look as professional as the BIG GUYS you may consider using a service like ConstantContact or OnMarketer. These sites offer FREE trials and resonalble costs when you choose to sign up. The look of your email is important if you want people to actually read them. Finding a service that helps you develope professional emails is easy. Check out the two above. They both help you bulid, send and track your email marketing. Never send another email campaign without preparing them in a highly effecitve way. Next time you see an email from us at Kopy King we will know hen you opened it and if you linked to our website or if you shared it with a firend. Because we use ConstantContact for all our email marketing. But don’t take my word for it check other other services. We did!
Do-it-Yourself Marketing
If you could help your business or organization be more successful in 2008, you would. I know I would! I’ve got an idea for you. I have recently learned how to use email marketing in a professional and productive way. I always wondered how “they” did that. I get emails all the time that look like a web designer made them. Well if you are like me you can’t or don’t want to afford to pay someone to do it for you.
So with little effort and very little money I began to embrass my current client email list and send them emails using Constant Contact. This was the second company I tried. When I signed up for a free trial they called me the next day to see if I had any questions. This was major for me because the last company I tried would not get back to me after several attempts to get help. Constant Contact offered the support I needed since I am not super web savvy.
Building effective lists, creating effective messages and getting my message delivered to my contacts was just the beginning. I can tracking results, see who opens my email and who does not want to see it at all. This has become a cost effective way to market compared to direct mail that cost me thousands of dollars in the past. I think it is just as important to market to current clients as it is to attract new ones. Remember they are your referral sales force.
I only have like 500 addresses but it continues to grow because as my customers forward my offers to their friends I am able to build my opt in mailing list. Constant Contact manages the whole thing for me. I told my clients about it and I love to talk about marketing so here is a tip for you do-it-your-selfers out there. Go to Constant Contact and sign up for their FREE trial. Try it a few times and see how you like it. If you love it like I do then come back and post a note. tell your customers how it can help their business and send out your next email with confidence.
